VP, Head of Experiential Sales

They say life is all about experiences, and after 13+ years at VTI Studios, I'd have to agree. Experiential marketing has been a perfect fit because my own career has been just that—an experience. As VP, Head of Experiential Sales, I help clients bring their ideas to life, but after more than a decade with the team, "sales" barely scratches the surface. I've had the opportunity to work on just about every type of project that has come through our doors, wearing more hats than I can count and learning something new with each one.

Outside of VTI Studios, the experiences keep coming. I'm a National Powerlifting Champion and record holder who eventually traded barbells for running shoes and now spends my free time chasing marathon finish lines. I'm incredibly fortunate to share life with my amazing wife, and together we're raising two sports-crazed boys. So, if I'm not at work, running, or behind the piano—a lifelong passion of mine—there's a good chance I'm coaching one of their teams or cheering from the sidelines.

Whether it's creating memorable brand experiences, tackling a new challenge, or finding the balance between spreadsheets, squats, jam sessions, and scoreboards, I'm always excited for the next experience.

Dusty Hromcik brings more than two decades of experiential marketing and business development expertise to VTI Studios. As Head of Growth, she helps brands and agencies transform ambitious ideas into memorable real-world experiences, from mobile tours and pop-ups to large-scale custom activations.

Known for her relationship first approach, Dusty has built a reputation for connecting clients with the best solutions while making complex projects feel simple and achievable. Her experience spans Fortune 500 brands, national tours, custom fabrication, and award-winning experiential campaigns across the country.

Clients trust Dusty because she combines creativity, responsiveness, and a genuine passion for bringing big ideas to life.

VICE PRESIDENT, HEAD OF EXPERIENTIAL PRODUCTION

David leads the fabrication and production engine behind VTI Studios. Custom builds, mobile environments, fabrication strategy, and operational efficiency, this is his playground.

His team transforms concepts into fully road-ready experiential machines designed to survive tour life while still looking premium in every market.

VP, Head of Experiential Strategy

The big-picture architect behind the experience. Rick specializes in turning campaigns into cultural moments by blending experiential strategy, consumer engagement, storytelling, and measurable event intelligence. He works closely with brands to make sure every tour stop feels less like a marketing event and more like something people genuinely want to be part of.

“I'm a storyteller who loves creating epic adventures for brands and consumers. Think of me as your Experiential Mixologist, crafting unforgettable experiences that make hearts race and leave lasting impressions.

My secret sauce? A blend of marketing wizardry, event planning prowess, and a knack for seamless, organic interactions. My overall background is in production, advertising, and a touch of creative magic, which makes me a pro at strategy, event management, and killer communication.”

CREATIVE MANAGER

Katey is the visual energy behind the experience. From vehicle graphics and immersive environments to experiential aesthetics and consumer-facing touch points, she ensures every detail feels intentional, social-ready, and undeniably on-brand.

Her work helps transform activations into experiences
people stop, stare at, and post immediately.

Senior Sales Executive, Experiential

Jess Laurier is a sales and experiential marketing professional with over a decade of experience helping brands bring campaigns to life through memorable, real-world experiences.

She began her career at a marketing agency as a media planner before transitioning into Out-of-Home advertising sales, where she specialized in branded campaign assets, including custom barware, coffee sampling programs, and promotional materials.

For the past 10 years, Jess has been with VTI Studios, partnering with agencies and brands to execute pop-ups, mobile tours, sampling programs, and large-scale experiential events across the country.

She enjoys collaborating with clients to develop creative activation strategies and deliver seamless, turnkey solutions. Outside of work, Jess loves traveling, concerts, and spending time with family and her multiple pets!

SENIOR EXPERIENTIAL PRODUCER

Rob is the execution engine behind our large-scale experiential campaigns. 

From national tours and mobile activations to complex event logistics, he thrives in fast-moving environments where timing, precision, and adaptability matter most.

Rob knows how to turn ambitious ideas into flawlessly operating experiences that feel effortless for the client and unforgettable for the consumer.

Marketing Director

Joy is a full service marketing director providing cross channel strategy, leading partnerships, managing advertising channels, and social media content strategy to guide SMBs through growth and scaling.

She prioritizes process and infrastructure and aims to increase overall efficiency of marketing departments while growing inbound traffic and team capacity.

Outside of business, joy is a cause driven person working with and for non-profit organizations and building community through music and wellness.

PROJECT MANAGER

Joe is the “calm-in-the-chaos” operator every national tour needs. From detailed planning to routing and staffing and day-to-day logistics, he keeps campaigns moving seamlessly coast-to-coast.

Equal parts producer, problem solver, and tour quarterback, Joe makes sure the details are locked so the brand can stay focused on the experience.