Design. Build. Manage.
We serve the top marketing agencies by managing the end to end experience of experiential footprints and touring activations.
We have a large fleet of experiential vehicles perfect for mobile pop-up shops, providing samples, and creating in person events and experiences with fully branded back drops.
We own and operate a full service garage which customizes all of our branded activations and have talented and passionate producers on staff to get your builds up, running, and making headlines.
NYC - LA
NYC - LA
Coast to Coast and everywhere in between two major garages based in NY/NJ and LA.
Meet the Team
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Chris Nasser
Vice President, Head of Experiential Sales
Chris brings years of experiential industry leadership and client partnership experience to the table.He understands how to balance creative ambition with operational reality, helping brands scale ideas into impactful tours that actually work in the real world.
Clients trust Chris because he knows how to make complicated activations feel effortless.
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Rick Pace
VP, Head of Experiential Strategy
The big-picture architect behind the experience. Rick specializes in turning
campaigns into cultural moments by blending experiential strategy, consumer
engagement, storytelling, and measurable event intelligence. He works closely with
brands to make sure every tour stop feels less like a marketing event and more like
something people genuinely want to be part of. -
Dusty Nosek-Hromcik
Dusty Hromcik brings more than two decades of experiential marketing and business development expertise to VTI Studios. As Head of Growth, she helps brands and agencies transform ambitious ideas into memorable real-world experiences, from mobile tours and pop-ups to large-scale custom activations.
Known for her relationship first approach, Dusty has built a reputation for connecting clients with the best solutions while making complex projects feel simple and achievable. Her experience spans Fortune 500 brands, national tours, custom fabrication, and award-winning experiential campaigns across the country.
Clients trust Dusty because she combines creativity, responsiveness, and a genuine passion for bringing big ideas to life.
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Katey Charmello
CREATIVE MANAGER
Katey is the visual energy behind the experience. From vehicle graphics and
immersive environments to experiential aesthetics and consumer-facing
touchpoints, she ensures every detail feels intentional, social-ready, and
undeniably on-brand. Her work helps transform activations into experiences
people stop, stare at, and post immediately. -
Jessica Fox-Laurier
SENIOR SALES EXECUTIVE, EXPERIENTIAL
Favorite Activation: Sharpie's "The World is Your Canvas" mobile tour is one of my favorites. Our 22 ft glass truck was converted into an art studio on wheels which traveled coast to coast for nearly 9 months. From the buildout to the activations, the campaign was staller all around!
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Joy Morgan
Resident Baddy ;)
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Dave Cunha
VICE PRESIDENT, HEAD OF EXPERIENTIAL PRODUCTION
David leads the fabrication and production engine behind VTI Studios. Custom builds, mobile environments, fabrication strategy, and operational efficiency, this is his playground.
His team transforms concepts into fully road-ready experiential machines designed to survive tour life while still looking premium in every market.
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JOSEPH BONIN
PROJECT MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human. -
Rob Kowalski
SENIOR EXPERIENTIAL PRODUCER
Project planning and management, location permitting/excelling at bureaucratic minutiae and social engineering.
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Howard Seasonwine
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Matthew Rowland
Description goes here -
Emmanuel Munoz-Nunez
Description goes here
OUR STORY
WE ALL SCREAM FOR ICE CREAM
The history of VTI begins with our original name - Vending Trucks Inc. Founded in 2003 by a former ice cream man turned food truck connoisseur. He built Vending Trucks Inc. to empower others with the same joy of serving their communities. As demand grew, so did our capabilities. We went from leasing and customizing food trucks to managing a full-service garage and fabrication facility; crafting specialty vehicles that served everything from meals to marketing.
Over time, we discovered a new frontier: experiential marketing on wheels.
As brands sought more immersive ways to connect with people, we expanded our focus. We built out mobile salons, VR chambers, glass-box showrooms, and gamified giveaways for brands biggest moments - app an product launches, massive campaigns, and new market expansion. Our vehicles became more than just trucks — they became stages, billboards, and unforgettable brand touch points.
To reflect this transformation, Vending Trucks Inc. is now VTI Studios.
Our new identity honors our legacy while embracing our future: a studio for building experiences, not just vehicles. With a national fleet and fabrication hubs on both coasts, we now serve brands across industries, from luxury beauty, fashion, and tech to CPG, F&B, and sports.
We design. We build. We move people. With real-world experiences that travel.