The Objective -

To provide a unique experience to promote the 2024 US Open in New York City.

  • To celebrate the start of the US Open tennis tournament on August 26, 2024, American Express has partnered with Van Leeuwen to create a limited-edition, tennis-inspired ice cream flavor, “Match Point Mint Chip x Amex.”

  • Vintage Grumman Van

    Engaged 50,000+ attendies directly.

    300,000+ Impressions

    Exterior vehicle wrap

    Custom branded flower displays

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