The Objective -
To provide a unique experience to promote the 2024 US Open in New York City.
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To celebrate the start of the US Open tennis tournament on August 26, 2024, American Express has partnered with Van Leeuwen’s to create a limited-edition, tennis-inspired ice cream flavor, “Match Point Mint Chip x Amex.”
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Vintage Grumman Van
Engaged 50,000+ attendies directly.
300,000+ Impressions
Exterior vehicle wrap
Custom branded flower displays
