The Objective -
Increase awareness of the Centavizer App at 10 Tanger locations with the "Ancient Ruins" POD experience.
Promote the AR “Golden Ticket Treasure Hunt” at all 34 locations from Nov 1 - Dec 31.
Engage users to find AR Treasure Crates at Tanger properties, encouraging foot traffic to retail stores.
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Centavizer is a gamified lifestyle app that rewards users for healthy activity, exploration, and engagement. Centavizer leverages Niantic’s Lightship augmented reality platform to fill the physical world around you with digital treasure hunts, prize crates, and gamified quests to unlock real rewards sponsored by Centavizer and our brand partners.
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Reached 10 cities with an estimated exposure to over 10 million Tanger consumers.
Achieved 900% growth in new users with 3-7 minutes of app engagement per session.
40,000,000+ total impressions.
3,500,000 earned media impressions with media partners.
Fully custom expandable trailer
Custom fabricated prop design
