The Objective -

Target shoppers and locals alike to partner in handing out free product samples in promotion of their new line.

  • In a unique collaboration, VTI Studios custom built an ice cream cart for Coach, making stops in three iconic cities: Los Angeles, New York, and Chicago. Each cart was tailored not only to mirror the vibrant aesthetics of the Coach brand but also to capture the essence of the city it visited.

  • 15,000 + Impressions

    3,000 Scoops of Ice Cream Served

    3 Different Cities

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