The Objective -

The “Peel Mobile” Set out in a variety of marketing to push the brand in-front of new consumers nationwide.

  • “The Peel Mobile” was brought to life utilizing VTI’s unique 22ft Glass Box Truck. Complete with fully-retractable, French-door style windows, the vehicle delivered a light and airy feel and allowed for adequate ventilation for a safe activation. The interior was fabricated to include fully wrapped walls, vanity mirrors, custom neon signage, flat-screen TV, and wall displays to showcase DG Skincare products. VTI Tour Managers took the vehicle on the road to target Sephora locations in select markets and welcomed consumers on board for free samples.

    • 22ft Glass Box Truck

    • 3 Glass French Door Style Window Panels. Fully retractable

    • Rear Glass Doors

    • Interior and Exterior Vinyl Wrap

    • Custom Product Displays

    • Neon Signage

    • Interior Digital Displays

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