For mobile activations, our vehicles act as the center point of each targeting zone.

As they move, we dynamically update campaign zones to build audience segments based on real-world exposure, then continue serving ads after the activation to extend engagement.

Location Data From Apps

People have apps on their phones (weather, maps, games, etc.) that have location permission, share anonymized data with ad exchanges. This is where the data originates.

Devices are identified using MAIDs/

These IDs enable brands to recognize devices across apps in a privacy-compliant way, making it possible to build targeted audiences without accessing personally identifiable information.

When you set a GeoFlow Zone you’re basically telling the ad platform, “give me devices that were seen in this area”.

Normally we do a strategic distance that targets individuals who likely saw or engaged with the activation.

We match location signals to device IDs and create a targetable audience segment.

When building the ad campaign we can add other goals targetting users who fall within certain demographics and behavioral attributes to ensure your campaign reaches the most relevant consumers.

Next we schedule your ad campaigns to reach people who have passed your activation and fit within your preferred demographics.

Reinforcing recognition and increasing the likelihood they remember, engage, and take action for your brand.