La Roche-Posay, the worldwide expert in advanced UV protection, is dedicated to raising awareness on the importance of sun safety and making sunscreen a matter of public health.

Reached over 5,000 consumers.

Achieved the objective of educating New Yorkers on the benefits of using La Roche Possay’s Sun Screen Product

5,000+ total impressions.

3,000 earned media impressions with media partners.

Interior custom LED mirror

Custom built skincare rooms