The Objective -

Dairy Boy Clothing launched their Soft Serve Campaign to dive into the classic ice cream truck vibe, touching more consumers throughout the Tri-State area.

  • Dairy Boy Clothing’s Vintage Ice Cream Truck Experience is a nostalgic journey blending timeless style with sun-smart innovation. As a worldwide expert in advanced UV protection, Dairy Boy Clothing is committed to elevating sun safety awareness, turning sunscreen into an essential part of public health. This unique pop-up invites you to enjoy classic vibes while discovering cutting-edge sun protection—because great style is always under the sun but never at its risk.

  • Reached over 5,000 consumers.

    Dairy Boy achieved massive brand presence in NYC and surrounding markets.

    5,000+ total impressions.

    3,000 earned media impressions with media partners.