The Objective -
Boost Liquid I.V. brand visibility with immersive, interactive experiences.
Educate attendees on hydration, energy, and wellness benefits of Liquid I.V. products.
Highlight product innovation and the brand’s commitment to wellness with interactive displays.
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At the bustling Highline, VTI Studios crafted an oasis of refreshment with Liquid IV, offering city dwellers a cool escape to hydrate and savor rejuvenating beverages amid the summer heat.
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Activated 22+ events across 12+ U.S. markets over five months.
Engaged 105,000+ guests directly.
3 million+ market-to-market impressions during the tour.
On-site set up / build out
