The Objective -
Expand brand reach and awareness at a high-profile event, targeting diverse demographics.
Encourage attendees to try the SkinCeuticals product through hands-on engagement and live demonstrations.
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Event goers stepped into the SkinCeuticals Treatment Tour revolution! The fully immersive experience redefined skincare by bringing a personalized, custom experience to their consumers. Providing skin scopes and product testing, the Treatment tour made it way to:
NYC
Nashville, TN
Washington, DC
Chicago, IL
Atlanta, GA
Austin, TX
Miami, FL
Los Angeles, CA
San Diego, CA
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Skin Scoping: Attracted 10,000+ attendees, offering hands-on experience with professional estheticians.
Influencer Collaborations: Generated an estimated 500,000 social media impressions, boosting brand visibility.
Brand Awareness: Achieved an estimated 60% increase in brand awareness among the target audience.
Custom Rooftop Signage: Designed and Fabricated a custom LED rooftop Sign
Media: 3 Interior T.V’s displaying promotional brand videos
Custom Branded Cart: Designed and Fabricated a fully custom beverage cart with built in freezer system.
Custom Prop Design: VTI Studios fabricated 4x life-size product bottle props stationed in-front of the vehicle for each activation.